Woodhouse Clothing's brand proposition endorses the notion of aspirational, contemporary style for the modern man; with a brand mix that comprises directional and commercial labels, WHC combine a notable brand portfolio, working with the likes of Adidas, Wood Wood, Calvin Klein, Christopher Raeburn, Albam, Folk, and Diemme with a global audience, first-class user experience, and flawless customer service. We were the head of design at WHC for over six years, as brand guardian and creative lead on all global creative strategy. We worked directly with dev teams to design, develop and deploy digital innovations, progressively optimizing the UX and UI interfaces and create engaging platforms and content that would build a consumer audience. Mobile homepage UX/UI It was important to design a platform that works as effectively on desktop as it does mobile. With a 64% sway towards mobile users, We implemented a 'mobile first' approach, enabling WHC to tailer their content to their mobile audience as a priority.