When Hydro Flask revolutionized the hydration industry by offering the first customizable stainless steel water bottle, we were tasked with bringing this one-of-a-kind program to life. Leading the creative effort behind the launch, We worked closely with the client and a team of freelancers to give Hydro a look and feel, a personality, and a message that is "Uniquely You."
This was a multi-faceted program launch with many different touch points. We set the stage by developing a logo and branding for the campaign based on the concept of "Uniquely You," and from there we were able to bring the rest of the program to life.
We planned and art-directed a photo shoot to capture lifestyle assets for the launch. We also designed an eCommerce microsite meant to inspire the consumer and guide them through the process of choosing 1 of 183,456 unique combinations.
In addition, we conceptualized and art-directed a product video meant to educate people about how Hydro works and executed various other collateral for the campaign such as product hangtags, a PR lookbook, paid social advertising creative, and email blasts.
