Giuseppe Zanotti is one of the biggest luxury fashion brands in the world. The new website will contain both showcases and the online store experience.The challenge is to combine the minimalist style with the eCommerce structure and keep the best possible user experience. Focusing on GZ’s core value, We had to remove unnecessary elements. We also added new features and rearranged things to create a clear, usable, and sensible interface.
We strove to deliver the best possible experience to the clients as well as introducing and presenting GZ’s fashion brands such as clothes, accessories, and of course shoes.
We recognized that many in their target demographic were searching through a mobile device. It was incredibly important to create a site that looked good on all devices while maintaining its goal-oriented design and following a strong grid structure to keep everything tight and organized.